Joe & The Juice
Lower Mall, Manchester Arndale, ManchesterA HEALTHY CONCEPT FROM 2002
Kaspar Basse established Joe & The Juice back in 2002. The first shop was located in the corner of the lifestyle store Rue Verte on Ny Østergade in Copenhagen. As an elite athlete on the Danish Karate team, Kaspar was highly acquainted with strict diet plans and a strong focus on health and nutrition. The market for nutritious food was bland, and that fueled his ambition to change the narrative of health in fast food. Inspired by Howard Schultz and the journey of Starbucks, Kaspar formed his goal to make healthy food sexy.
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